We as manufactures manufacture our products for two reasons. Either to increase our revenue or increase the customer’s revenue. There is a difference between the two and knowing the difference will empower some who choose to manufacture for the later.
Often companies manufacture products to fulfill a market need. These companies look at market need, market strategy, market cost, then capturing market share. These companies will not look at sustainability or how quickly the customer will get an ROI (Return on Investment) from their purchase. They will offer a minimum warranty on their product while manufacturing the product the least expensive way.
Our company is a company that manufactures products focusing on sustainability. Companies that focus on sustainability get the fact that the item they are manufacturing is a “Revenue Generating Asset” to the buyer. The buyer is purchasing this product because he needs it to increase production, decrease labor costs, while increasing the quality of his product. When he chooses a product to purchase he expects a quick return on his investment so he can recover the cost of the purchase, then increase his revenue once the item is paid for. And this is exactly why we manufacture our products.
We take it a step further though by adding one of the best warranties in the industry. Knowing that an ROI on our products takes an average of 4 to 6 months, we back our products with a 2 year warranty. Giving the customer 1.5 years of revenue generating with the asset and no worries. Returning to them the true meaning of why they purchase equipment and making them feel good about the purchase. They know for 1.5 years they will not have to worry about anything.
We choose to manufacture this way, changing the industry, hopefully, for the better. We do this for the Production Line, Chefs, Researchers, Scientists, Chocolatier, or any other customer that chooses our products over another. We do this because we get why our customers are purchasing the equipment and why they chose us. More importantly we do this because we also know what they do not expect. They do not expect a unit that breaks down. They do not expect no customer service. They do not expect to be paying for repairs 13 months after they purchased the units, eating up all their profits they are making.
We manufacture our products for the people purchasing them, knowing what they need, expect, and do not want. They are the reason and the “sole” that drives us and this is what it means when a company gets that they manufacture a “Revenue Generating Asset” and that is the responsibility we have to our customers.
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