From Cherries to Tomatoes, Pomegranates to Grapes – The World Looks to Nature to Replace Red Dyes Naturally. Here’s How It’s Done… and Where PerMix Leads the Industry.

As consumers demand cleaner labels and more transparency, the shift from synthetic dyes to natural colorants is accelerating across the food, beverage, cosmetics, and nutraceutical industries. No longer satisfied with Red 40 or carmine, manufacturers are tapping into nature’s own vibrant palette—specifically fruits like cherries, tomatoes, pomegranates, and grapes—to produce rich, stable, and eye-catching red hues.

But making this shift is no simple task. That’s where PerMix comes in.

🌿 The Challenge with Natural Red Colorants

Natural pigments like anthocyanins (from berries and grapes), lycopene (from tomatoes), and betalains (from beets and pomegranates) are sensitive. They can degrade with pH changes, temperature swings, and exposure to oxygen. This makes production tricky, particularly when precise color stability and shelf life are required.

Whether it’s blending powdered fruit extracts, emulsifying oil-based tomato concentrates, or integrating color into pectin-based nutraceutical gummies, uniformity and preservation of the pigment are paramount.

⚙️ Where PerMix Delivers Precision & Performance

PerMix mixers and processing equipment are engineered to handle these sensitive ingredients with care and precision:

• Vacuum Mixers & Dryers: Protect color integrity by mixing under low-oxygen environments while gently drying fruit-based powders to preserve pigment.
• Ribbon and Paddle Mixers: Achieve fast, uniform blending of fruit powders with starches, sugars, or other carriers, reducing the risk of hot spots or pigment separation.
• Inline Emulsifiers & Homogenizers: Allow for seamless integration of oil- and water-based natural dyes into formulations with exceptional dispersion and stability.
• High-Shear Granulators: Ideal for creating custom color granules or encapsulated pigments that resist degradation and improve handling.

💡 Innovation Rooted in Nature

From color-rich smoothies and fruit bars to vividly pigmented lip balms and vitamin gummies, PerMix partners with brands around the world to make their natural color formulations work better, last longer, and scale more efficiently.

Our advanced mixing systems are built for:

• Temperature-sensitive ingredients
• Precise dosing and recipe control via PLC/HMI
• CIP/Washdown for hygienic color changeovers
• Food-grade, pharma-grade, and cosmetic-grade standards

🧪 The Future of Red is Naturally Bright

Red is more than a color—it’s a brand signal, an emotional cue, and a marker of natural goodness. With PerMix, manufacturers don’t have to choose between color quality and clean-label integrity.

We make it possible to work with nature—without compromising performance.

Ready to explore the power of natural colorants?
Talk to our team about the perfect PerMix solution for your next fruit-forward formula.

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John

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